Steve Marzolf [editorial/content/strategy/copywriting]

work I've done, who I've done it with and what's happening now…

Posts Tagged ‘War

Game of Thrones Season 1

The online strategy for ‘Game of Thrones’ started almost a year in advance of the show’s premiere. I helped activate the hit novels’ existing fan base by writing and editing HBO’s official production diary for the show. In the lead-up to premiere, I also planned content on HBO’s sites to support an ambitious transmedia campaign launched by Campfire. Then in-season, the engagement strategy transitioned to helping viewers navigate the complicated world of GOT with an encyclopedic, tablet-friendly Viewer’s Guide. And throughout the 10 episodes, I outlined and created content to spur and deepen online conversation, including cast interviews, creator commentary and fan-focused recaps.

I was also integral to the creative development and execution of interactive special features for HBO’s new streaming service, HBOGO.  A viewing experience different from anything else online, this new product presented contextually relevant info — behind-the-scenes production details as well as in-story enhancements — at precise moments during full-episode streaming.

Written by Steve

June 20, 2011 at 9:30 pm

Posted in HBO

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The Pacific

HBO.com created the ultimate online companion for this epic World War II miniseries. Rich in archival video as well as show footage, the site explored the perils of the Pacific campaign unlike anything else online. Each episode detailed the Marines’ struggles on an interactive battle map, which I researched and scripted. I also wrote a series of historical backgrounders to accompany the episodes, tapping the expert knowledge of historian Donald L. Miller, and had the opportunity to profile Okinawa veteran Edmond G. Farah as he visited the WWII Memorial for the first time as part of the Honor Flight program.

Written by Steve

April 30, 2010 at 3:02 am

Posted in HBO

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Film and TV in FHM

The first interview with Borat’s victims, Adam McKay on ‘Talladega Nights,’ Anthony Swofford talks ‘Jarhead,’ behind the scenes of ‘Superman Returns,’ plus , of course: Shark Week. 

Written by Steve

November 2, 2008 at 11:12 pm

Posted in FHM

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