Steve Marzolf [editorial/content/strategy/copywriting]

work I've done, who I've done it with and what's happening now…

Posts Tagged ‘Vampires

True Blood Season 2

The buzz around ‘True Blood’ exploded at the start of Season 2, and responded by expanding its core site, adding brief video mashups to the character pages in addition to the regular fare (episode guides, music lists, bio info, etc). On the microsites for the American Vampire League and the Fellowship of the Sun, the content paralleled the story that viewers were experiencing onscreen. The two sites interacted with each other throughout the season, and in a hidden section of the FoS site, jock-turned-bomber Luke blogged his own descent into anti-vampire extremism.

Written by Steve

July 30, 2009 at 2:27 am

Posted in HBO

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True Blood

Behind the marketing of HBO’s latest hit show

In addition to producing the core site content (episode guides, character bios, etc.) at, I wrote copy for two microsites as part of a wider viral-marketing campaign launched by Campfire. These in-story sites represented two groups that appear in the show: The Fellowship of the Sun  (an anti-vampire group) and the American Vampire League (which fights for the creatures’ civil rights).

Written by Steve

December 9, 2008 at 3:21 am

Posted in HBO

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