Steve Marzolf [editorial/content/strategy/copywriting]

work I've done, who I've done it with and what's happening now…

Posts Tagged ‘Marketing

HBO Boxing

In 2011, I took the lead on boxing content for HBO.com. In addition to managing the editorial for the site and HBO’s boxing blog InsideHBOBoxing.com, I oversaw robust content packages to support the network’s pay-per-view events. During a major fight week, I’d assign dozens of articles, produce stylized news videos live from Las Vegas, and live-tweet the night’s action from ringside via @HBOBoxing. I also worked to launch new digital content initiatives, including ‘Under the Lights,’ a “pause-and-play analysis” web exclusive that grew quickly in popularity. (The segment for Pacquiao-Marquez 4 embedded below received more than 1 million views on YouTube during the two weeks surrounding the fight).

Written by Steve

May 14, 2012 at 9:50 pm

Posted in HBO

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True Blood

HBO.com

HBO.com

Behind the marketing of HBO’s latest hit show

In addition to producing the core site content (episode guides, character bios, etc.) at HBO.com, I wrote copy for two microsites as part of a wider viral-marketing campaign launched by Campfire. These in-story sites represented two groups that appear in the show: The Fellowship of the Sun  (an anti-vampire group) and the American Vampire League (which fights for the creatures’ civil rights).

Written by Steve

December 9, 2008 at 3:21 am

Posted in HBO

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