Steve Marzolf [editorial/content/strategy/copywriting]

work I've done, who I've done it with and what's happening now…

Posts Tagged ‘Game of Thrones

Game of Thrones Season 1

The online strategy for ‘Game of Thrones’ started almost a year in advance of the show’s premiere. I helped activate the hit novels’ existing fan base by writing and editing HBO’s official production diary for the show. In the lead-up to premiere, I also planned content on HBO’s sites to support an ambitious transmedia campaign launched by Campfire. Then in-season, the engagement strategy transitioned to helping viewers navigate the complicated world of GOT with an encyclopedic, tablet-friendly Viewer’s Guide. And throughout the 10 episodes, I outlined and created content to spur and deepen online conversation, including cast interviews, creator commentary and fan-focused recaps.

I was also integral to the creative development and execution of interactive special features for HBO’s new streaming service, HBOGO.  A viewing experience different from anything else online, this new product presented contextually relevant info — behind-the-scenes production details as well as in-story enhancements — at precise moments during full-episode streaming.

Written by Steve

June 20, 2011 at 9:30 pm

Posted in HBO

Tagged with , , , ,