Steve Marzolf [editorial/content/strategy/copywriting]

work I've done, who I've done it with and what's happening now…

Archive for the ‘HBO’ Category

HBO Boxing

In 2011, I took the lead on boxing content for HBO.com. In addition to managing the editorial for the site and HBO’s boxing blog InsideHBOBoxing.com, I oversaw robust content packages to support the network’s pay-per-view events. During a major fight week, I’d assign dozens of articles, produce stylized news videos live from Las Vegas, and live-tweet the night’s action from ringside via @HBOBoxing. I also worked to launch new digital content initiatives, including ‘Under the Lights,’ a “pause-and-play analysis” web exclusive that grew quickly in popularity. (The segment for Pacquiao-Marquez 4 embedded below received more than 1 million views on YouTube during the two weeks surrounding the fight).

Written by Steve

May 14, 2012 at 9:50 pm

Posted in HBO

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Game of Thrones Season 1

The online strategy for ‘Game of Thrones’ started almost a year in advance of the show’s premiere. I helped activate the hit novels’ existing fan base by writing and editing HBO’s official production diary for the show. In the lead-up to premiere, I also planned content on HBO’s sites to support an ambitious transmedia campaign launched by Campfire. Then in-season, the engagement strategy transitioned to helping viewers navigate the complicated world of GOT with an encyclopedic, tablet-friendly Viewer’s Guide. And throughout the 10 episodes, I outlined and created content to spur and deepen online conversation, including cast interviews, creator commentary and fan-focused recaps.

I was also integral to the creative development and execution of interactive special features for HBO’s new streaming service, HBOGO.  A viewing experience different from anything else online, this new product presented contextually relevant info — behind-the-scenes production details as well as in-story enhancements — at precise moments during full-episode streaming.

Written by Steve

June 20, 2011 at 9:30 pm

Posted in HBO

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The Pacific

HBO.com created the ultimate online companion for this epic World War II miniseries. Rich in archival video as well as show footage, the site explored the perils of the Pacific campaign unlike anything else online. Each episode detailed the Marines’ struggles on an interactive battle map, which I researched and scripted. I also wrote a series of historical backgrounders to accompany the episodes, tapping the expert knowledge of historian Donald L. Miller, and had the opportunity to profile Okinawa veteran Edmond G. Farah as he visited the WWII Memorial for the first time as part of the Honor Flight program.

Written by Steve

April 30, 2010 at 3:02 am

Posted in HBO

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True Blood Season 2

The buzz around ‘True Blood’ exploded at the start of Season 2, and HBO.com responded by expanding its core site, adding brief video mashups to the character pages in addition to the regular fare (episode guides, music lists, bio info, etc). On the microsites for the American Vampire League and the Fellowship of the Sun, the content paralleled the story that viewers were experiencing onscreen. The two sites interacted with each other throughout the season, and in a hidden section of the FoS site, jock-turned-bomber Luke blogged his own descent into anti-vampire extremism.

Written by Steve

July 30, 2009 at 2:27 am

Posted in HBO

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‘Grey Gardens’ from HBO Films

Drew BarrymoreAs part of HBO Films’ promotion of ‘Grey Gardens’ — the feature-film version of a story that had already captivated fans as both a documentary and a Broadway show — I wrote profiles on both leading actresses, Drew Barrymore and Jessica Lange. I also interviewed the film’s writer/director, costume designer, production designer and special-effects makeup designer to produce a behind-the-scenes piece for HBO.com.

Written by Steve

April 13, 2009 at 8:50 pm

Posted in HBO

True Blood

HBO.com

HBO.com

Behind the marketing of HBO’s latest hit show

In addition to producing the core site content (episode guides, character bios, etc.) at HBO.com, I wrote copy for two microsites as part of a wider viral-marketing campaign launched by Campfire. These in-story sites represented two groups that appear in the show: The Fellowship of the Sun  (an anti-vampire group) and the American Vampire League (which fights for the creatures’ civil rights).

Written by Steve

December 9, 2008 at 3:21 am

Posted in HBO

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Ear to the Streets

‘The Wire’ music supervisor Blake Leyh lays down an urban soundtrack

OmarWhen fans describe ‘The Wire,’ no adjective seems to surface as often as “gritty.” After five seasons, creator David Simon’s painstaking arrangement of granular bits of research and authenticity, whether the detectives’ banter or Snoop’s drawl, have added up to a tone as low key and abrasive as the real Baltimore. 

For writers, costume designers and prop masters, mimicking reality falls into the standard job description, but music supervisor Blake Leyh – who, on another show, might compose sweeping themes and clever montages – has to fight the instinct to draw sentimental connections through song choice. “I want to make the scene less emotional, less melodramatic,” he says. “We put music in there as a device to push you away from the people a little bit. It’s something you would so rarely do in a Hollywood movie; you would want to pump up the emotion. But on ‘The Wire,’ so often we’re trying to go against that.” 

[More online at HBO.com]

Written by Steve

November 7, 2008 at 9:00 am

Posted in HBO

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