Steve Marzolf [editorial/content/strategy/copywriting]

work I've done, who I've done it with and what's happening now…

True Blood Season 2

The buzz around ‘True Blood’ exploded at the start of Season 2, and responded by expanding its core site, adding brief video mashups to the character pages in addition to the regular fare (episode guides, music lists, bio info, etc). On the microsites for the American Vampire League and the Fellowship of the Sun, the content paralleled the story that viewers were experiencing onscreen. The two sites interacted with each other throughout the season, and in a hidden section of the FoS site, jock-turned-bomber Luke blogged his own descent into anti-vampire extremism.

Written by Steve

July 30, 2009 at 2:27 am

Posted in HBO

Tagged with , ,

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