Steve Marzolf [editorial/content/strategy/copywriting]

work I've done, who I've done it with and what's happening now…

True Blood

HBO.com

HBO.com

Behind the marketing of HBO’s latest hit show

In addition to producing the core site content (episode guides, character bios, etc.) at HBO.com, I wrote copy for two microsites as part of a wider viral-marketing campaign launched by Campfire. These in-story sites represented two groups that appear in the show: The Fellowship of the Sun  (an anti-vampire group) and the American Vampire League (which fights for the creatures’ civil rights).

Written by Steve

December 9, 2008 at 3:21 am

Posted in HBO

Tagged with , , ,

%d bloggers like this: