True Blood
HBO.com
Behind the marketing of HBO’s latest hit show
In addition to producing the core site content (episode guides, character bios, etc.) at HBO.com, Steve wrote copy for two microsites as part of a wider viral-marketing campaign launched by Campfire. These in-story sites represented two groups that appear in the show: The Fellowship of the Sun (an anti-vampire group) and the American Vampire League (which fights for the creatures’ civil rights).
